Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context

In recent times, the importance of shipping services has been rapidly increasing. As a consequence, companies seek to capitalize on every available strategy and opportunity promote their manage conclude charters. This highlights role digital marketing utilization customer data originating from corporate websites. Moreover, this aim, can utilize various Decision Support Systems (DSSs) available, based goals. research focused gathering big web pages 5 largest in worldwide economic context, which were analyzed by utilizing DSSs evaluate effect performance firms. The collected elaborated through statistical analyses (correlation linear regression), coefficients used as inputs for deployed Fuzzy Cognitive Mapping (FCM) DSS model. result, with website analytical companies, authors found that it is essential these firms reduce bounce rate customers visitors order enhance ranking search engines. Thus, higher customers’ engine results, would be able more goal highlighted study determinant.